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Mirror Image Fragrances
Mirror Image Fragrances

Privacy Policy

Last Updated: August 23, 2026

Welcome to Mirror Image Fragrances. Your privacy matters to us. This Privacy Policy explains how Mirror Image Fragrances LLC collects, uses, stores, discloses, and protects information when you visit, browse, create an account, contact us, leave a review, upload media, build a cart, or purchase from www.mirrorimagefragrances.com.

This Privacy Policy is intended to provide clear notice of our current data practices. Your use of the website is also subject to our Terms & Conditions and any other policies displayed on the site.

📚 Table of Contents

🧾 Who We Are

Our website address is: https://www.mirrorimagefragrances.com

This website is owned and operated by Mirror Image Fragrances LLC, a Texas limited liability company.

🇺🇸 United States Audience & Sales

Mirror Image Fragrances is intended for customers located in the United States, and we currently accept and fulfill orders only for United States customers and delivery addresses.

The website may technically be accessible from other countries. Accessing the website from outside the United States does not mean that we offer products, shipping, or services in that location.

🔍 What Information We Collect

We aim to collect only information that is reasonably necessary to operate our website, fulfill orders, assist customers, improve the shopping experience, protect our business, and meet our legal and recordkeeping obligations.

Information you provide when placing an order, creating an account, building a cart, or contacting us may include:

  • Name
  • Email address
  • Shipping address
  • Billing address
  • Phone number, if provided
  • Account information and preferences
  • Order details and order history
  • Products, sizes, variations, and quantities selected
  • Custom scent selections, Custom Hybrid requests, or other product customization information
  • Cart and checkout information
  • Coupon usage
  • Payment method type and payment status
  • Refund, cancellation, return, or customer-service information
  • Customer service messages, emails, support requests, or other communications you send to us
  • Reviews, comments, images, videos, or other content you choose to submit

Information collected automatically when you use the website may include:

  • IP address
  • Approximate geographic area derived from an IP address
  • Browser type
  • Device type
  • Operating system
  • Screen or device characteristics
  • Pages visited
  • Products viewed
  • Internal links or website features used
  • Cart additions and removals
  • Cart and checkout activity
  • Referral source, campaign, or referring website
  • Session, engagement, and general website usage information
  • Error, security, fraud-prevention, or diagnostic information

Information we may receive from service providers may include:

  • Payment confirmation, failure, refund, or dispute status
  • Shipping and delivery status
  • Fraud-prevention or security results
  • Email delivery or unsubscribe status
  • Website analytics and performance information

Information you voluntarily provide may include:

  • Product reviews
  • Photos or videos
  • Messages sent through email, contact forms, or social media
  • Information about allergies, sensitivities, reactions, or product concerns if you choose to share that information with us

Please do not provide health-related or sensitive information unless it is reasonably necessary for us to respond to your question or product concern. We do not use voluntarily provided allergy, sensitivity, or health-related information for targeted advertising, customer profiling, or Google Analytics.

🛠️ How We Use Your Information

Mirror Image Fragrances LLC may use information for the following purposes:

  • Process, fulfill, package, and ship orders
  • Provide order confirmations, shipping updates, refund notices, and service messages
  • Process payments and verify payment status
  • Prevent fraud, abuse, unauthorized transactions, and security incidents
  • Maintain customer accounts and order history
  • Restore saved carts and support cart-recovery functionality
  • Respond to questions, support requests, product concerns, or disputes
  • Provide customer service and resolve order issues
  • Improve products, website navigation, checkout, cart, and customer experience
  • Understand product interest and general shopping behavior
  • Measure website traffic, attribution, engagement, and ecommerce performance
  • Maintain internal business dashboards and operational reporting
  • Display approved reviews and customer-submitted content
  • Send promotional emails if you have subscribed or otherwise provided the required permission
  • Comply with tax, accounting, shipping, legal, and business recordkeeping requirements
  • Establish, exercise, or defend legal claims
  • Protect our customers, website, systems, rights, and business

🧭 Shopping Journey & First-Party Analytics

We use first-party website and ecommerce information to understand how customers navigate the store and where the shopping experience can be improved.

This information may include:

  • Landing page and referral source
  • Pages and product pages visited
  • Website navigation and internal clicks
  • Products viewed
  • Cart additions and removals
  • Cart and checkout progress
  • Visit sequence and engagement information
  • Whether a visitor appears to be new or returning
  • Whether a shopping session later results in an order, refund, cancellation, or abandoned cart

We may use a private, first-party shopping-journey reporting system to organize this information for authorized administrators. When a customer is signed in or has otherwise provided information during checkout, limited journey information may be associated within our own systems with an internal account, cart, or order record.

We use this information to:

  • Improve site navigation and product discovery
  • Understand common paths to cart and checkout
  • Identify checkout or payment friction
  • Improve customer support
  • Evaluate cart recovery and customer retention
  • Understand which products and pages contribute to purchases

First-party customer journey information is restricted to authorized administrative users. It is not displayed publicly, sold to third parties, or used to expose private customer information to other shoppers.

We do not use first-party journey reporting to collect or display full payment card information, passwords, private Custom Hybrid formulas, private customer notes, or other information that is not reasonably necessary for the stated purposes.

🛒 Abandoned Carts & Recovery Messages

If you add products to your cart, begin checkout, enter an email address, or sign in to an account but do not complete a purchase, we may retain information about that cart.

Abandoned-cart information may include:

  • Name, if provided
  • Email address
  • Products and quantities in the cart
  • Cart value
  • Cart or checkout activity time
  • Customer account or previous-order context
  • Recovery-message delivery and recovery status

We may send a limited series of cart-recovery reminders to help you return to your saved cart. A recovery message may include a secure or uniquely attributed link that restores your cart.

You may unsubscribe from cart-recovery messages by using the unsubscribe link included in the message. Unsubscribing from cart-recovery or promotional messages does not prevent us from sending transactional messages about an order you actually place.

Cart-recovery records may also be used in private administrative reporting to understand abandoned-cart value, recovery performance, customer history, and whether changes to the shopping experience are needed.

💳 Payment Information

Payments are processed by third-party payment providers made available at checkout. Depending on the payment options currently available, these may include Stripe, PayPal, Affirm, Afterpay, Klarna, Apple Pay, Google Pay, Cash App, Zip, or other supported providers.

Mirror Image Fragrances LLC does not store full credit card numbers, complete card security codes, or complete payment-card details on our website.

The applicable payment provider processes payment credentials according to its own privacy policy, security practices, and terms.

We may receive or retain limited payment-related information needed to manage the transaction, such as:

  • Payment method type
  • Payment status
  • Transaction or processor reference
  • Refund or dispute status
  • Limited card information supplied by the processor, such as card brand or last four digits, when applicable

This limited information may be used for order management, customer service, fraud prevention, refunds, accounting, and dispute resolution.

💬 Comments & Reviews

If you leave a comment or review:

  • We collect the information shown in the comment or review form, along with your IP address and browser information to help identify spam, fraud, and abuse.
  • An anonymized version of your email address may be sent to the Gravatar service to check for an avatar.
  • Once approved, your review or comment may be visible to the public.
  • Reviews may display your submitted name, rating, comment, photos, videos, or other content you choose to provide.

Do not include information in a public review that you do not want other visitors to see.

📸 Media Uploads

  • If you upload an image, avoid uploading files containing embedded location information such as EXIF GPS data.
  • Visitors may be able to download images displayed publicly and extract information embedded in those files.
  • Media submitted in reviews, testimonials, messages, or promotional submissions may be displayed or used as described in our Terms & Conditions.

🍪 Cookies

We use cookies and similar technologies to operate the website, remember information, maintain security, measure website usage, and improve your experience.

Cookies or similar technologies may be used for:

  • Saving cart contents and checkout information
  • Maintaining login and account sessions
  • Remembering website preferences
  • Restoring a cart when you return to the website
  • Tracking general analytics and website usage
  • Measuring ecommerce and website performance
  • Preventing spam, fraud, and security incidents
  • Improving website performance and reliability

Examples:

  • If you leave a comment, cookies may allow your name, email address, and website to be saved for convenience.
  • If you log in, cookies may maintain your login session and display preferences.
  • WooCommerce uses cookies and session technologies to manage cart contents, checkout, account activity, and recently viewed products.
  • An anonymous guest cart may remain available for up to approximately seven days so that you can return and continue shopping.
  • Performance, security, and caching tools may use cookies or similar technologies to help operate and protect the website.

You can control or disable cookies through your browser settings. Disabling necessary cookies may prevent cart, checkout, login, account, or other essential website features from working correctly.

📊 Analytics & Advertising

We currently use Google Site Kit, Google Analytics, and our own first-party administrative reporting to understand website traffic, product interest, visitor behavior, ecommerce activity, referral sources, and website performance.

Analytics information may include:

  • IP address or information derived from an IP address
  • Approximate location
  • Device type
  • Browser and operating system
  • Pages and products viewed
  • Referral source, medium, or campaign
  • Cart and checkout events
  • Purchase and refund events
  • General session and engagement information

Some ecommerce measurement may be sent from our website server after WooCommerce records an eligible order or refund.

Our Google Analytics implementation is designed not to send the following information to Google Analytics:

  • Customer names
  • Email addresses
  • Mailing or billing addresses
  • Phone numbers
  • Full payment details
  • Payment-processor transaction identifiers
  • Private Custom Hybrid formulas or ingredient selections
  • Private customer notes or customer-service messages

Authorized administrators may view more detailed customer, order, cart-recovery, refund, and first-party journey information within our private WordPress and WooCommerce systems. That private administrative information is not the same as the information sent to Google Analytics.

As of the Last Updated date, Google Ads and Google AdSense are not connected to this website, and we do not use personal information for cross-context behavioral advertising or targeted advertising.

If we begin using advertising, remarketing, or targeted-advertising technologies in the future, we will update this Privacy Policy and provide any choices or opt-out methods required by applicable law before or when those practices begin.

You may limit Google Analytics tracking by changing your browser settings or using the Google Analytics Opt-out Browser Add-on.

🌐 Embedded Content

Pages, articles, product content, reviews, or other areas of the website may include embedded content such as videos, images, social media posts, reviews, or other third-party content.

  • Embedded content from another website may behave as though you visited that third-party website directly.
  • The third party may collect information, use cookies, embed tracking, and monitor your interaction with its content.
  • We are not responsible for the privacy practices of third-party websites or embedded-content providers.

🔧 Third-Party Tools

We use third-party providers to operate, secure, process, analyze, and improve our website and business. These providers may include:

  • WordPress and WooCommerce – website, store, product, cart, checkout, order, refund, and customer-account management
  • Cart Abandonment Recovery for WooCommerce / CartFlows-related services – abandoned-cart capture, recovery links, recovery messages, and recovery reporting
  • Stripe, PayPal, Affirm, Afterpay, Klarna, Apple Pay, Google Pay, Cash App, Zip, or other supported processors – payment and checkout services
  • USPS, UPS, or other carriers – shipping, delivery, tracking, and carrier services
  • Hostinger – website hosting and related infrastructure
  • QUIC.cloud and performance tools – website optimization, caching, content delivery, and performance services when enabled
  • Google Site Kit, Google Analytics, Search Console, and PageSpeed services – analytics, search performance, site performance, and website traffic insights
  • Akismet or similar services – comment spam detection and abuse prevention
  • Email delivery or marketing platforms – order emails, cart-recovery reminders, customer communications, newsletters, and promotional emails when used
  • Security, backup, logging, and fraud-prevention providers – website protection, monitoring, backups, spam prevention, and fraud detection
  • Professional service providers – accounting, tax, legal, technical, or business-support services when reasonably necessary

These providers may process information according to their own privacy policies, terms, security practices, and contractual obligations.

🤝 How We Disclose Information

We do not sell personal information.

We also do not currently share personal information with third parties for cross-context behavioral advertising or targeted advertising as those terms are defined under applicable United States privacy laws.

We may disclose information to service providers and other parties only as reasonably necessary to:

  • Process payments and prevent fraud
  • Fulfill, ship, and deliver orders
  • Host, operate, maintain, secure, and back up the website
  • Provide analytics and website-performance services
  • Deliver transactional, cart-recovery, customer-service, or opted-in marketing emails
  • Provide tax, accounting, legal, technical, or professional services
  • Comply with legal, tax, regulatory, or court requirements
  • Investigate fraud, abuse, security incidents, disputes, or violations of our policies
  • Protect our customers, business, rights, property, and systems
  • Complete a merger, financing, sale, reorganization, or transfer of all or part of the business, subject to applicable law

We do not knowingly sell sensitive personal data.

If you voluntarily provide information about an allergy, sensitivity, reaction, or product concern, we use it only as reasonably necessary to address your request, provide customer service, maintain appropriate business records, handle a dispute, or comply with applicable obligations. We do not use that information for advertising or send it to Google Analytics.

Because we do not currently sell or share personal information for cross-context behavioral advertising, there is no current sale or advertising-sharing activity for you to opt out of. If this practice changes, we will update this policy and provide any legally required privacy controls.

📧 Email & Marketing Communications

  • We may send transactional emails related to an order or account, including order confirmations, shipping updates, refund notices, payment notices, support responses, or account-related messages.
  • If you begin checkout or provide an email address but do not complete the order, we may send a limited series of cart-recovery reminders.
  • If you subscribe or otherwise provide the required permission, we may send promotional emails, product announcements, release updates, restock notices, or other marketing communications.
  • You may unsubscribe from marketing or cart-recovery emails using the unsubscribe link in the applicable email or by contacting us at support@mirrorimagefragrances.com.
  • Even after you unsubscribe from promotional or cart-recovery messages, we may still send transactional or service-related communications about an order, payment, refund, account, security issue, or customer-service request.

🙋 Your Privacy Rights

Depending on where you live, the nature of our relationship with you, and which privacy laws apply, you may have rights regarding your personal information.

These rights may include the right to:

  • Confirm whether we process personal information about you
  • Request access to or a copy of personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a portable copy of certain information where applicable
  • Access or edit your account information
  • Opt out of marketing or cart-recovery communications
  • Opt out of sale, targeted advertising, or certain profiling if we engage in those activities in the future and applicable law provides that right
  • Appeal a decision we make regarding a privacy request where applicable law provides an appeal right
  • Exercise applicable privacy rights without unlawful discrimination

To submit a privacy request, email:

support@mirrorimagefragrances.com

Please include enough information for us to understand and respond to the request. We may need to verify your identity before granting access, correction, deletion, or other requests.

If we deny a privacy request and applicable law provides a right to appeal, you may submit an appeal by emailing support@mirrorimagefragrances.com with the subject line Privacy Appeal and an explanation of your request.

We will respond within the period required by applicable law.

Some information may be retained even after a deletion request where retention is required or permitted for:

  • Order fulfillment
  • Tax and accounting records
  • Fraud prevention
  • Security
  • Dispute resolution
  • Legal claims
  • Chargebacks or refunds
  • Compliance with legal obligations
  • Other legitimate purposes permitted by law

⏳ Data Retention

We retain information only as long as reasonably necessary for the purposes described in this Privacy Policy, including business operations, order fulfillment, tax, accounting, security, customer service, analytics, dispute resolution, fraud prevention, and legal compliance.

  • Orders and financial records: May be retained as needed for tax, accounting, legal, fraud-prevention, customer-service, chargeback, refund, and business recordkeeping purposes.
  • Customer accounts: May be retained until the account is closed or deletion is requested, subject to legal and business-record exceptions.
  • Guest carts: An active anonymous cart may generally remain available for up to approximately seven days.
  • Abandoned-cart and recovery records: May be retained as needed for cart restoration, recovery communications, reporting, customer service, fraud prevention, and business analysis.
  • Detailed first-party shopping-journey information: If enhanced journey reporting is enabled, detailed journey records are generally intended to be retained for up to 90 days unless a longer period is reasonably necessary for security, customer support, an order record, a dispute, or a legal obligation.
  • Aggregated or de-identified reporting: May be retained longer when it no longer reasonably identifies an individual customer.
  • Google Analytics information: Retained according to the settings and controls configured for our Google Analytics property.
  • Comments and reviews: May be retained indefinitely unless removed, deleted, or no longer needed.
  • Customer service messages: May be retained as needed to respond, maintain service history, manage disputes, address product concerns, and protect the business.
  • Security and technical logs: May be retained for a limited period reasonably necessary for security, diagnostics, abuse prevention, and troubleshooting.

Retention periods may vary depending on the type of information, the reason it was collected, legal requirements, and whether an active dispute, refund, chargeback, fraud investigation, or security concern exists.

🔐 Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include:

  • Secure third-party payment processing
  • Access controls and administrator permissions
  • Private storage of service credentials
  • Website security and fraud-prevention tools
  • Backups and recovery procedures
  • Spam and abuse prevention
  • Limiting customer information to users and providers who reasonably need access

No website, payment system, transmission method, or storage system is completely secure. We cannot guarantee absolute security, but we take reasonable steps intended to reduce risk and respond to identified issues.

🧒 Children’s Privacy

Our website and products are intended for adults and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information to us, contact support@mirrorimagefragrances.com so that we can review and remove the information where appropriate.

⚠️ Brand Mentions & Disclaimers

Mirror Image Fragrances creates independent inspiration fragrances and hybrids.

  • We are not affiliated with, endorsed by, sponsored by, or associated with any designer, niche, luxury, or trademarked fragrance brands referenced on the website.
  • Trademarks, brand names, product names, and fragrance names are used only for comparison, identification, commentary, and descriptive purposes.
  • Our scents are independently created scent interpretations inspired by familiar profiles. They are not original products of the referenced brands.
  • Customer reviews and mentions reflect personal opinion and do not represent endorsements by any referenced brand.

✉️ Where Your Data Is Processed

  • Comments, reviews, forms, and other submissions may be reviewed by automated spam, security, or abuse-detection services.
  • Password-reset messages and security systems may process your IP address and account information.
  • Order, payment, refund, shipping, website, analytics, and email information may be processed by service providers used to operate the website and fulfill orders.
  • Some providers may process or store information outside your state, depending on their servers, systems, subcontractors, and privacy practices.
  • Some providers may process information outside the United States. When this occurs, the provider’s own contractual and legal safeguards apply.

✏️ Changes to This Policy

We may update this Privacy Policy when our website, services, technology, vendors, analytics practices, legal obligations, or business practices change.

Updates will be posted on this page with a revised Last Updated date. Material changes may also be communicated through the website or another reasonable method when appropriate.

We encourage you to review this Privacy Policy periodically.

📬 Contact Us

If you have a question about this Privacy Policy or would like to submit a privacy request, contact us at:

Email: support@mirrorimagefragrances.com

Mailing Address:
Mirror Image Fragrances LLC
2901 Duchess Trail
Plano, TX 75074

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